Student Success Stories! (Updated Regularly)

Congrats to Aryik Yadav on 1st Place Finish at 2017 Galloping Hill US Kids North Jersey Tour 9 Year Old Division shooting two over 38 in 41 degrees, and windy. 17 putts down from 21 average last season. Proud of the hard work I've seen the whole team put in last 3 plus years. Booyakasha, keep up the good work!

Congrats to Karen Dorne 2016 Ladies 9 Hole League Champion at Ash Brook Golf Course. Karen defeated repeat champion Kathleen Deady in an exciting match that came down to the final hole. Great work Karen, and looking forward to continued improvement in our plan for 2017!

Congrats to Amanda Phillips on winning the 2016 Seaview Open! Many great things to come, and the hardest working junior I've had the pleasure to coach. #GrowTheGame

Congrats to Amanda Phillips on winning the Central NJ USKG 2016 Tour Championship with a 31 (5 Under Par)!!! Amanda was also awarded Player of the Year for the Girls 10-11 Central NJ USKG Tour. Shout out to Paul Kaster at Forsgate, and the Aimpoint system teaching Amanda to make everything. #GrowTheGame #StarInTheMaking #Proud Coach #USKidsGolf

Congrats to Aryik Yadav on a great 2016 US Kids Season. 2nd Place Overall Summer, and 3rd Overall Fall. I'm quite lucky to work with such a great young man, and seeing his talent mature. #USKidsGolf#TheseKidsAreGood!

Congrats to both Megha Ganne, and Sirina Ganne for qualifying to the 2016 Drive, Chip, and Putt Finals to be held at the 2017 Masters in Augusta, Georgia. Team Swing Plane will be rooting them both on, and are excited to see them compete!!!

Congrats to Steve Morris on a new low score, 3 over par for the front 9 at Galloping Hill! Even par is the new goal. 

Congrats to Tate Esler on a 3rd place finish with a 79!! Proud the hard work is paying off. Looking forward to seeing the boys when they visit next season.

Congrats to Megha Ganne on making it all the way to the finals at the 2015 Drive Chip & Putt Championship at Augusta during Masters Week finishing in 6th Place! 

Great to see a student achieve their goals! Driver distance almost at 250 now up from 200. Hitting a soft draw consistently. Thanks for sharing Steven Morris! Keep up the great work. ‪#‎IntoOutSwingPath‬‪#‎SlightlyClosedFacetothePath‬

Congrats Brian Potten on breaking your 80 scoring barrier, and dropping 10 strokes off of your GHIN Handicap! Looking forward to helping you break the next scoring barrier! Great job on tracking your stats.

Great Job Brody Esler on finishing in 2nd Place Overall for the US Kids Boy's 9 Division for the Spring Season!

Very proud of Brody Esler Shooting his lowest ever tournament round of 39 to win the final US Kids Golf Boys 9 Spring tournament for 2016! Lots of great things to come from this Junior. 

Congrats to Samraj Singh with a 5th place finish shooting a 46. Another Top Five finish. Proud of all the effort he has been putting in to his practice. 

Congratulations to Brody, and Tate Esler finishing 1st, and 3rd at their US Kids Tournaments this past weekend. Keep up  the hard work, Booyakasha!

Congrats to Brody Esler on another solid tournament finishing in 3rd place with a 44.

Congrats Amanda Phillips on the 1st Place finish! Super star in the making. Very proud of the hard work ethic the whole family puts in!

Congrats Jared Gutman for his lowest round ever, and 15 shots better then his average after only 3 golf lessons. Now lets get the putts down under 36 putts per round! 

Congrats to Brody Esler and Aryik Yadav finishing 2nd and 3rd Place for the 2015 USKG Seaoson! Keep up the hard work.

Congratulations to Joyce Petino on her 1st ever Hole in One at the Plainfield West Nine Hole #7!

Check out Aryik with his huge 1st place trophy!

 Just Recently he won the Southern Cape Jr. Classic for his age group!

Congrats Aryik! 

Two Big Break Ash Brook Junior Campers tying for 3rd Place. Congrats Aryik, and Brody!

Two Big Break Ash Brook Junior Campers tying for 3rd Place. Congrats Aryik, and Brody!



Congrats on 1st Place Finish Overall for Drive, Chip, and Putt Qualifier!

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Congrats on another Medal Finish Aryik

Congrats on another Medal Finish Aryik

   Congrats Ash Brook 18 Hole       INTER-CLUB Ladies League on their first ever league championship!

Congrats Stephen Morris on Lowest 9 Hole Score at Galloping Hill GC!

Great job on tracking stats. #KeepTrackOfStats

Mind Body Golf - Make more Money for Golf Pro's

Golf Pros – stop doing nothing and grow

Rick Williams PGASeptember 21, 2016content marketingContent marketing for golfGolfGolf Businessgolf marketingInbound MarketingpeopleSocial Media

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Here’s a quick client campaign success story shows the benefit of “actively engaging” with your golfers. I’ll call it “How to Make $25K in 12 Hours”. PGA Professionals can definitely make it rain.


I hear the comment all too often that “the industry is in trouble, too many people don’t play enough, not enough people are taking up the game, I don’t have time to market myself, my golfers don’t pay attention…”.

I say NO! to that.

I do know that in local markets where golf professionals lead and grow their golf community through great programming and content marketing, golfers respond. When golf professionals make the game more fun, provide learning opportunities, events with value and that focus on the GOLFER, great things happen.

The goal of any golf course is to drive rounds and revenue. But where do those “rounds” begin? Where do the golfers come from? How do you find them? How do you attract them?

How about taking a look at your lesson tee? The golf pro is the engine of growth at any facility. What are you doing in terms of “developing” golfers? Read on!

Case Study – PXG Custom Fitting campaign

Simple, yet effective content marketing campaign. Landing page with “why, how, what” and an offer with CTA of “Schedule Your Fitting Experience”. Fitting days were conducted 3X in August. All 45 minute sessions (12 total hours) sold out. $25,000 in sales. Happy client, happy PXG.

“One golfer booked in for a fitting who had not purchased new clubs in 10 years. He said he heard about PXG from a friend and how much better his friend was hitting the ball and shooting lower scores. He not only bought a driver, he bought 12 other clubs! He’s also a 20 handicap, but I bet he’ll be trending lower”.

Results matter. So does expertise. So does your message. Get active!

Great activity “on the ground” by client, too. Sold out events and huge sales? Awesome.


Working on the “attract – engage – convert – retain – delight” concept, along with SMART (great info from the HubSpot blog) content marketing goals, we can learn how this example worked.

  1. Specific – Client wanted to sell out the fitting sessions, knowing if he did that, conversion rates would be high (ended up at 98%)
  2. Measurable – Data collected from the fittings, sales figures and future track/measure data on performance/results. Score!
  3. Attainable – Client knew if word got around about the experience AND the results, the members would take notice. They certainly did.
  4. Realistic – Absolutely, and he exceeded his expectations.
  5. Time bound – We have a 3 week run-up of promotion/messaging, and then 3 weeks of ongoing activity.

I know from experience that when you have the opportunity to get “one on one” time with golfers, you have a great chance of converting that engagement opportunity into business – and guiding that golfer up the development ladder. When you do this, your profitability goes up. Don’t know what the PGA of America Development Ladder looks like or what it is? Check in with your PGA Section, they can help. I love my Philly PGA Section team!

So why is this all important? The golf professional’s value proposition is their expertise in being able to show results to a student, create a positive learning environment for their golfers/members and to enhance the lives of the golfers who engage with them.

That may be increased skill level/proficiency, enhancing the golfer experience (think new golfer), passing through a competitive performance plateau or simply a “quick fix” session that gets a golfer past a barrier. The real value here is creating deeper bonds with golfers through positive engagement activities that showcase myriad outcomes.

When the golfer sees the results of these engagements, they are more apt to play more, bring guests, spend more in the golf shop, purchase custom equipment, eat more food, etc. When they play better golf, they enjoy their time more, and want to PLAY more!

That’s how you drive rounds and revenue and make your golfers (and employers/board members) happy indeed.

I’d enjoy hearing your thoughts, drop me a reply!

Working with   Recently PGA Instructor Jason Blonder has teamed up with How to Break to put together swing advice through video drills designed to help you improve your game. Please click the image above to view How to Break's web site.   Click the image below if you would like to view the golf tip put together with

Recently PGA Instructor Jason Blonder has teamed up with How to Break to put together swing advice through video drills designed to help you improve your game. Please click the image above to view How to Break's web site. 

Click the image below if you would like to view the golf tip put together with